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ADT Absorbs Brink’s/Broadview – What Does It Mean for You?

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September 3, 2010
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ADT Absorbs Brink’s/Broadview – What Does It Mean for You?

The joke in the alarm industry used to be, “Name the third biggest US alarm company.” Most people knew ADT and Brink’s Home Security, but drew a blank on number three. Now that ADT has completely devoured Brink’s (or Broadview Security, since 2009), the joke is now, “Name the second biggest.” Here is a link to an excellent article that talks about the transaction and its impact on the alarm industry.

For those of us who have competed against Brink’s for years, the acquisition was great news: a respected adversary was gone, leaving more room for other companies. Brink’s had developed a reputation for world-class service, with one of the best customer retention records in the industry. Sure, they were way behind on technology: one of the last companies to adopt wireless sensors, and really late on offering a cellular monitoring solution to replace the traditional phone line connection. As you probably know, I consider cellular monitoring the only truly safe and reliable method. And as for offering next-gen, interactive services? Forget it! In fact, they were something of a techno-dinosaur, but their customers focused on the consistently high service levels. Those former Brink’s customers are now in for something of a shock…

Who’s Really Number One?

So now let’s talk about that 800 pound gorilla. I know a bit about them, since they acquired both of my former employers – and I even spent time at Tyco, ADT’s parent company, working on acquisitions – just like the Brink’s/Broadview transaction. I saw what happened to customer service and attrition at my old companies after the dust settled. Today there are a lot of us watching the merging of the two cultures – both in respect to employees and customers - and if the initial reaction of many the Brink’s Authorized Dealers is any indication, it may not be pretty. And we, the smaller, nimbler, and more technologically advanced competitors, will be here to pick up the slack. The good news: you certainly can have great technology, with great service.

As a leader in interactive, wireless home security systems, FrontPoint Security is one of only nine truly nationwide alarm companies – and specializes in the products and services that Brink’s never got around to. Here’s a link to a short video that describes these next-gen features in detail. The “old school” alarm companies have always been slower to adapt, and are proof positive of the concept that in many cases, bigger does not mean better – and we think this is one of them!

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Comments
Will the Real ADT Please Stand Up? Explaining the Dealer Program. « Don't Steal This Blog
September 8, 2010 at 1:31 PM
[...] There was so much interest in my recent post on ADT purchasing Brink’s/Broadview Security (here’s a convenient link) that I’m going to address a question we hear a lot: “What is the deal with the ADT Dealer [...]
Will the Real ADT Please Stand Up? Explaining the Dealer Program. « Don't Steal This Blog
September 8, 2010 at 1:31 PM
[...] There was so much interest in my recent post on ADT purchasing Brink’s/Broadview Security (here’s a convenient link) that I’m going to address a question we hear a lot: “What is the deal with the ADT Dealer [...]
Alan
September 21, 2010 at 5:04 AM
Interesting background, and I really appreciate the candid assessment. It would seem to make sense, and I know online, overall, ADT has a pretty bad reputation, or at least a relatively bad one compared to most other alarm companies. Hopefully ADT gets serious about customer service and other often lacking aspects of their business... but as you say, until then, companies like Frontpoint will be there happily providing refuge to their careless and unnecessary customer losses.
Alan
September 21, 2010 at 5:04 AM
Interesting background, and I really appreciate the candid assessment. It would seem to make sense, and I know online, overall, ADT has a pretty bad reputation, or at least a relatively bad one compared to most other alarm companies. Hopefully ADT gets serious about customer service and other often lacking aspects of their business... but as you say, until then, companies like Frontpoint will be there happily providing refuge to their careless and unnecessary customer losses.
ADT Security Loses Another Authorized Dealer after Absorbing Brink’s/Broadview | :: Home Security Blog
February 23, 2011 at 6:54 PM
[...] Peter M. Rogers at 11:42 am Add commentsFeb 232011It’s been a tough road for ADT Security after they bought Brink’s/Broadview. The assimilation has been rocky, with rumors of widespread firings, and plenty of unhappy customer [...]
ADT Security Loses Another Authorized Dealer after Absorbing Brink’s/Broadview | :: Home Security Blog
February 23, 2011 at 6:54 PM
[...] Peter M. Rogers at 11:42 am Add commentsFeb 232011It’s been a tough road for ADT Security after they bought Brink’s/Broadview. The assimilation has been rocky, with rumors of widespread firings, and plenty of unhappy customer [...]
Home Security System Fails – ADT Security Does Not Receive Burglar Alarm Signal | Home Security Blog
March 17, 2011 at 8:20 PM
[...] he will get a fair resolution. There was considerable speculation across the alarm industry when ADT absorbed Brink’s/Broadview last year – Brink’s/Broadview was famous for good service, and those of us in the know suspected that [...]
Home Security System Fails – ADT Security Does Not Receive Burglar Alarm Signal | Home Security Blog
March 17, 2011 at 8:20 PM
[...] he will get a fair resolution. There was considerable speculation across the alarm industry when ADT absorbed Brink’s/Broadview last year – Brink’s/Broadview was famous for good service, and those of us in the know suspected that [...]
Is ADT Security for Sale? Rumors Swirl of Potential ADT Purchase by French Energy Conglomerate | Home Security Blog
May 26, 2011 at 3:28 PM
[...] would be on ADT, or its customers. ADT currently has its hands full, working hard to assimilate the acquisition of Brink’s/Broadview, while rolling out the new Pulse offering that is supposed to put ADT back on the technology map. [...]
Is ADT Security for Sale? Rumors Swirl of Potential ADT Purchase by French Energy Conglomerate | Home Security Blog
May 26, 2011 at 3:28 PM
[...] would be on ADT, or its customers. ADT currently has its hands full, working hard to assimilate the acquisition of Brink’s/Broadview, while rolling out the new Pulse offering that is supposed to put ADT back on the technology map. [...]
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