FrontPoint's Success and the Company's Core Values

This week FrontPoint celebrates Core Values Week, along with our seventh birthday (see Monday’s post for more on how and why we launched this innovative business model). As part of our festivities, we have scheduled plenty of employee events to talk about how our Core Values set us apart as a uniquely respected alarm company – and as a world-class service provider.

We are also focusing attention on how much our Core Values have contributed to FrontPoint’s success. In case you missed the previous post, here’s a reminder: FrontPoint’s Core Values are a set of formal behavioral guidelines that guide all of our actions and thought processes. These attributes are essential building blocks in how we treat our customers and how we treat each other.

• Build Trust. Clearly we have demonstrated transparency, integrity, and accountability to build trust with our customers, and we continue to do so: there’s just no other way to explain the loyalty and great reviews that keep coming in. And it’s no accident that we’re earning the title of the World’s Most Trusted Alarm Company.
• Dream Big. Clearly we had to dream big to launch this enterprise in the first place, and to continue the company’s amazing growth in a crowded and highly competitive industry. We set out to embrace innovation, and to change our industry – and it’s working.
• Be Awesome. When it comes to being awesome – well, that’s about every person here at FrontPoint just being the best co-workers and service providers that they can be, in every way imaginable.

There is also a great story about how FrontPoint’s Core Values were first codified. From the company’s inception, we had worked very hard to embody these behaviors in everything we did, ever since we started as three guys in a Georgetown basement. As the company grew, we kept modeling and instilling these behaviors, regardless of the company’s size, or our growing success. But it took us a few years before we put pen to paper, and actually formalized the Core Values.

Back in 2009 we pulled the senior management team together for a series of discussions to develop the list of Core Values that we could “take public” top our employee teams. This was the first time we attempted to put our positive behaviors into words. That’s when it got interesting. Each person at the meeting was asked to create their own list of Core Values, and then share it with the group. In a remarkably short time, we found that every person had identified pretty much the same attributes: it was virtually unanimous. The rest was easy!

And when a group of managers met this week to reminisce about the establishment of our Core Values, we all remembered that day, and how uniform our response was when we set about defining FrontPoint’s culture. And those Core Values still run throughout the company – from top to bottom - even though we are a much bigger company.

Today we are well on our way in the process of creating what we believe is the World’s Most Trusted Alarm Company. And once again, we are drawing on our Core Values to accomplish that goal. After all, Building Trust is the very first Core Value.

As I wrote on Monday, our promise to our customers, employees, and business partners is that we’ll keep on living our Core Values every day, as FrontPoint continues to grow and prosper. Of course, we have the best customers in the alarm industry, and we want to keep earning their loyalty with every interaction we have.  If you’re not already a customer, check us out: FrontPoint, the leader in wireless home security, and the No. 1 ranked alarm company in the U.S.